Know the ground,
own the location.
To open your business or grow your chain of locations: analyse areas, measure the competition and pick the best location. No jargon, no prior experience needed.
Your area study,
in 3 steps
From opening the map to a data-backed decision. In minutes, not weeks.
Draw your area
Select any area on the map with a polygon, a radius or an isochrone. You decide the reach.
See the full profile
Demographics, income, competition and mobility of the area, compared with the city average.
Decide with data
Check the NovaScore, export the report, compare zones and locate the competition.
Everything you need to
choose and grow with data
Draw any area you want
By radius, polygon or isochrone (5, 10 or 15 minutes on foot, by bike or by car). You set the reach.
Know who lives inside
Income, age, education, household and origin, plus the competition in your sector, compared with the city average.
A clear score for every area: the NovaScore
We condense all the information into a single score from 0 to 100 based on your type of business. It is calculated with official data and a transparent, auditable method.
From data to decision in minutes
Export the report, split territories for your team or network and spot where your sites cannibalise each other. No map skills needed.
Click on the map and
analyse an area
A demo with sample data so you can see how it works. In the app, with official data from your city.
A full report in
seconds
Everything you need to
decide on every location
From raw data to a clear comparison between areas. No exporting, no map expertise needed.
Know who lives in each area
Income, age, education, household size and origin. The socioeconomic profile of any area, compared with the city average.
- Over 60 indicators per zone
- Compared with the city average
How many people your store reaches
Draw the area you can reach in 5, 10 or 15 minutes on foot, by bike or by car, and see how many people live inside.
- Isochrones on foot, by bike or car
- Reachable population instantly
- Define your delivery or distribution area
Measure saturation before you enter
Locate the competitors in your sector within the radius you choose and find out whether the area is saturated or has room.
- Competitors by sector and radius
- Area saturation index
A clear score for every zone
All the information on a zone, summed up in a 0 to 100 score tailored to your type of business. Compare and prioritise at a glance.
- 0–100 score tailored to your business
- Compare and prioritise multiple zones
Calculated with official data and a transparent, auditable method.
To open, and also to
manage what you already have
It's not just for opening a new store: analyse the areas where you already operate, assign territories to your sales team or franchise network, and spot where your own locations cannibalise each other.
Franchises and growing chains
Every new opening is an investment of thousands of euros. POINOVA gives you the area analysis you need to open methodically, assign territories among franchisees and replicate your model where it truly works.
- Prioritise locations with an objective methodology
- Define and assign balanced territories for your network
- Detect overlaps and cannibalisation between locations
- The same criteria across your entire network, in minutes
Fashion and retail
Clothing, footwear and accessory stores: analyse the purchasing power and customer profile of each area, and understand who already walks into your shops.
See moreRestaurants and hospitality
Find the neighbourhood with the right income level and little competition, or assess the potential of the venues you already run.
See moreHealth, beauty and fitness
Clinics, gyms, salons or centres: check whether there's a critical mass of population for your service.
See moreReal estate and consulting
Deliver location studies to your clients in minutes, not weeks.
See moreBanking, insurance and services
Optimise your branch network: where to reinforce, where to open and which areas have the most potential.
See moreEntrepreneurs and freelancers
Opening your first store? Study the area before you sign and decide with the same information as the big brands.
See moreAdvertising and local marketing
Know who lives in the area where you advertise: tailor your campaigns, leaflet drops and billboards to the real profile of each area.
See moreLogistics and last mile
E-commerce, fulfilment and delivery: decide where to place your warehouse or hub to reach the most people in the least time.
See moreSales and commercial teams
Upload your clients or locations and split the territory among your sales reps with balanced workloads, measure coverage, detect cannibalisation and plan visit routes.
See moreData you can
trust
Only official sources, cited, with your data protected in the EU. That is our commitment.
Only official data, with continuous verification and updates. We never make up data.
See all sources, broken down by country →More than a map,
without the complexity of a consultancy
Detailed official data in your language, with public pricing and no middlemen. Without the limits of a generic map or the five-figure quotes of a consultancy.
| POINOVA | Self-service mapping tools | Consulting / enterprise platforms | |
|---|---|---|---|
| Detailed official data, by country | Yes | Limited or generic | Yes, but expensive |
| In your language and with local data | Yes | Partial | Varies |
| Score by business type (NovaScore) | Yes | No | Custom |
| Cost to start | From €59/mo | From about €90/mo, with limited data | Thousands of euros per study |
| Start without talking to sales, in minutes | Yes | Yes | No |
| Servers in the EU · GDPR | Yes | Depends | Varies |
Indicative comparison by product category, not by specific brands.
Why it exists
The location intelligence the big chains rely on, now for your network. Expanding isn't guesswork: every opening, backed by real data.
Professional quality, made accessible
The analysis the big chains rely on, now from €59. No sales calls, no long contracts.
Official data, transparent estimates
We work with official data. When a figure is an estimate (such as daytime footfall), we always say so and explain the method, which is transparent and auditable. We never make up data.
Your data, in the EU
Your data lives on EU servers, with GDPR compliance by design and support in your language.