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Territories and routes for your sales team

Split your customer base into balanced territories, compare every area with data from official sources and plan each rep's visits, all on the same map.

Free to explore the map, no card needed. Territories from Pro, routes from Advanced.

TERRITORIES AND ROUTES

Your team's patch, with a method behind it

From your customer list to the territory split and each day's route, on one map and without building it by hand.

Upload your customer list and see where every account is plan Pro

Upload your customers in Excel, CSV or KML and see them on the map and in a table you can filter, with the profile of the people who live in their area: income, education and age. On the Advanced plan we also draw a heat map of your customers weighted by one of your columns, such as revenue, and suggest neighbourhoods with the same profile as the ones where you already have customers and where you aren't present yet.

Your uploaded locations panel, with the customer table and the profile, similar areas, coverage, territories and routes tools.

Balanced territories, one per rep plan Pro

We split your customers into up to 8 territories at a time, balanced by number of customers, revenue, residents or land area. You name each territory after its rep, move a customer to another territory if needed and download the split as CSV or Excel. If the rep is a user on your team, you assign it to them and they see it highlighted when they open the map.

The map with the side toolbar, including the Territories tool.

Measure how much market you cover by travel time

Mark a branch or a rep's starting point, choose the minutes on foot, by bike or by car and we draw how far you can get, with how many people live inside and their income. On the Pro plan we also draw it around all your locations at once, so you see which part of the map is left uncovered.

Travel-time area around a point, with the number of residents inside and their net income per person.

Compare every area's conditions with the NovaScore plan Pro

We shade every neighbourhood with the NovaScore, a 0 to 100 score of its conditions that combines income, higher education and density, so the whole team compares areas with the same yardstick. When you open an area, you tailor it to the type of business you choose and see where every point comes from. On the Advanced plan you also build your own indicators: cross your data with the area's data or create your own score with the weights you choose.

NovaScore layer by neighbourhood, with the five highest-scoring areas.

Fit more visits into fewer miles every day plan Advanced

We put up to 100 stops in the fastest order on foot, by bike, by car or by truck, from the starting point you choose, taking each appointment time into account and, once you set your departure time, showing when you'll arrive at every visit. You send the route as GPX or through a link that opens without an account. With several reps, we split the stops across up to 8 of them, each with their own area and their own ordered route.

Route sheet with eight stops in order, the kilometres and minutes of each leg and the path drawn on the map.

Export the analysis and share the map with your team plan Pro

Download the report for each area or territory as PDF or Excel and share the map, with your territories and areas, through a read-only link, password-protected if you like. On the Enterprise plan, PDF reports for each area and for guided studies also carry your logo and colours.

Area card with the Export menu open, as PDF or Excel.

Know when something changes in your areas plan Pro Only with annual

Follow your key areas and every Monday you get an email with the businesses that have opened and closed in them. On the annual Advanced plan you also set a limit on an area's figure, we email you when it is crossed and you see how its data has changed month by month.

Your account with the Monday weekly summary, the areas you follow and your saved routes.
How far it goes

From your first area to your whole market

Start free and upgrade when you need to. Each plan includes everything in the previous one.

Pro

Pro is where a sales team's work starts: upload your customer list, split it into territories, compare areas with the NovaScore and 60+ indicators, see competitors, export PDF and Excel reports and share the map through a link. On the annual plan you also follow your areas and get the summary every Monday.

Advanced

Advanced adds visit routes: ordering each day's stops and splitting them across several reps. It also brings the heat map of your customer base, neighbourhoods with the same profile as the ones where you already have customers, your own indicators and every guided study. On the annual plan, email alerts when a figure crosses your limit and the history of each area.

Enterprise

Enterprise includes several users from the same domain, each with their own account and every feature: each rep logs in with theirs and sees the territory you assign them highlighted, and you add seats as the team grows. PDF reports for each area and for guided studies carry your logo and colours. Annual billing only.

Compare plans See the Enterprise plan

Why POINOVA

Serious data, without the price or the wait

 POINOVACorporate location platformsTraditional consulting
Detailed official dataYes, and sourced (in full from Pro)Depending on the planDepending on the project
Get startedOn your own, no sales repDemo and salesMeeting and proposal
Getting the resultIn minutesDaysWeeks
PricePublic, with a free planDepending on the providerDepending on the project
GDPR · servers in the EUYesVariesVaries

Indicative comparison by product category, not by specific brands.

Frequently asked questions

What can I do for free, and what does each plan add?
Included in the free plan: Map with basic demographic data · Population by area · Country view by areas · Draw areas (2 isochrones a day) · Up to 3 saved areas. On the Pro plan: NovaScore and the full population profile, competitors and points of interest, area comparison, your customers or locations on the map, territories, essential guided studies, PDF and Excel reports, and a read-only link to share the map. Zone monitoring with a weekly summary comes with the annual plan only. Advanced adds visit routes you can split between several people, customer lookalikes, custom metrics, a heatmap of your locations, merging or subtracting areas, and every guided study. Threshold alerts and trend history come with the annual plan only. Enterprise is annual only and includes everything above, with more users on the same email domain and PDF reports for areas and guided studies carrying your logo and colours.
Can I split territories between my reps?
Yes, on the Pro plan. You upload your customer list and we split it into territories balanced by customers, revenue, residents or land area, one per rep. You add each rep's name, adjust anything by hand and download the split as CSV or Excel.
Do you have visit routes?
Yes, on the Advanced plan. We put the stops in the fastest order on foot, by bike, by car or by truck, from a starting point you choose and with an appointment time at each stop if you need one, and we split them across several reps. You send the route as GPX or through a link that opens without an account.
Does each rep need their own account?
Not always. On Pro you can send them the map with the territories through a read-only link that opens without an account. If they also log in as a user on your team, on the same email domain as yours, they see the territory you assign them highlighted when they open the map. Enterprise already includes several users and you can add seats on any paid plan; the details are on the pricing page. Your areas and files stay yours.
Will you tell me when something changes in my team's areas?
Yes, on the annual plan. With annual Pro you follow your areas and every Monday you get an email with the businesses that have opened and closed in them. With annual Advanced you also set a limit on an area's figure, we email you when it is crossed and you see its history.
Where does the data come from?
From official or public sources, cited and verifiable. Each figure carries its source and date, and when a number is an estimate we say so. The level of detail varies by area; the Sources page sets them out.

Bring order to your team's patch

Start free: see how many people live in each area and their income, and draw your team's patch. Territories come with Pro and routes with Advanced.

Try for free
Included in the free plan: Map with basic demographic data · Population by area · Country view by areas · Draw areas (2 isochrones a day) · Up to 3 saved areas.
Not included (unlocks when you upgrade): NovaScore and 60+ indicators · Competitors and points of interest · PDF and Excel reports · Guided studies · Territories.
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