Geomarketing for your industry
Yes, if your business depends on where it is: where to open, who you reach or how you split your territory. Choose your industry and see which questions POINOVA answers.
Choose your industry
Fashion & retail
Where to open your shop, who lives nearby and what competition is in the area.Clothing, footwear and accessory shops, and fashion chainsRestaurants & hospitality
Spending power by area and, on the Pro plan, estimated footfall and competition before you open.Bars, restaurants, cafés and hotelsHealth, beauty & fitness
People living near your centre and how saturated the area is.Clinics, gyms, hair salons, beauty centres and physiotherapyReal estate & consulting
Demographics, income and commercial activity to assess an area.Estate agents and location consultanciesFranchises & expansion
Plan expansion, split territories and avoid cannibalising your own sites.Franchises, chains and growing store networksBanking, insurance & services
Network coverage and territory allocation for your team.Bank branches, ATMs, insurers and field sales teamsFounders & the self-employed
Study the area with official data before you take the risk.Your first premises: a shop, café, studio or practiceLocal advertising & marketing
Segment by area with real demographics and spending power.Agencies, billboards, leaflet drops and local campaignsLogistics & last mile
Service areas and coverage by isochrone (on foot, by bike or by car).Warehouses, hubs, dark kitchens and home deliveryHow it works, in four steps
Mark the area
Draw an area on the map or work out how far you can get on foot, by bike or by car.
See who lives there
How many people live in the area, what they earn and the share of younger and older residents.
Weigh up the competition (Pro)
How many businesses like yours are nearby and whether the area is already saturated.
Compare and decide (Pro)
Put several areas side by side with the same data and make the call yourself.
Prefer to browse by role?
If you identify more with your job than with an industry, start with your role.
Frequently asked questions
Do I need to know anything about maps or data analysis?
No. It's self-service and everything happens on the map: you mark a point, choose the minutes and see the area's data.
Where does the data come from?
From official public sources and open sources, cited in every report. When a figure is an estimate, we say so.
Does it work in my market?
The Sources page shows it country by country: what data there is, where it comes from and how recent it is. And on the Free plan you can check it on the map without paying anything.
Can I try it for free?
Yes. You create your Free plan with just your email, no card required. You can try the map and the basic metrics, and you only enter payment details if you decide to move to a Pro plan or higher.
What's free and what's on the Pro plan?
For free, you see how many people live in each area, their income and the share of younger and older residents, and you draw areas on the map. Pro adds the competition, reports, territories and the NovaScore, which rates an area's conditions for a business open to the public.
Guides to get started
Decide with data, whatever your industry
Don't see your industry? If your business depends on where it is, open the map for free and look at an area you know.
Included in the free plan: Map with basic demographic data · Population by area · Country view by areas · Draw areas (2 isochrones a day) · Up to 3 saved areas.
Not included (unlocks when you upgrade): NovaScore and 60+ indicators · Competitors and points of interest · PDF and Excel reports · Guided studies · Territories.