Know who lives in the area where you advertise and tailor your campaigns, leaflet drops and billboards to its real profile. Stop spending on areas where your audience isn't.
Choose the areas where your audience lives and focus your billboards, leaflet drops and campaigns there.
Age, income and profile of each area to fine-tune your message and channel.
Spot the areas with your target audience and direct your budget there.
Compare areas and see where it makes sense to step up campaigns.
You choose the locations and areas where your audience lives, without spending on areas where it isn't.
Before booking a billboard or a circuit of street-furniture panels, you check who lives around each site: how many people, their age and their income. On the Pro plan you also see an estimate of daytime footfall in the areas where we calculate it. That way you choose each site for the audience around it, not just for its price.
You combine official demographics on age, households and income to keep only the neighbourhoods that fit your customer. You tailor the message, the channel and the leaflet drop to each area's profile. You allocate the budget where the audience you're looking for is.
You draw your campaign's area and see how much population and which profile fall within the coverage. You compare several areas to know how many people from your audience you reach in each one. You decide where to reinforce and where there's no need to keep pushing.
Decide where to drop leaflets, place billboards and target each campaign based on the real profile of every zone.
The NovaScore measures from 0 to 100 what conditions each area brings together, with the same yardstick everywhere.
See population and demand as a colour map and place your billboards and leaflet drops where your audience clusters.
Combine your data with official demographics to build your ideal customer indicator and find it on the map.
Split the city into territories balanced by population and download each one's postcodes or neighbourhoods in Excel for your distributors.
Draw the area of your next campaign and see how many people live there. Free, no card needed.
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