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Founders & the self-employed

Geomarketing for entrepreneurs and the self-employed

Opening your first premises? Study the area before signing the lease and decide with data, with no consultancy budget.

What it solves for you

Get off to a good start

Your first premises shape your business for years. Make sure you choose well.

Is this area any good?

Check population, income and the profile of each neighbourhood before you commit.

Do I have too much competition? Pro

Find out how many businesses like yours are nearby.

Can I afford it?

Start free with the population and income of every neighbourhood. Competition and the NovaScore are on the Pro plan.

Use cases

How you decide where to open your first location

With POINOVA you see the population and income of each area and, on the Pro plan, you score it and measure the competition before you sign the lease.

POINOVA map with a neighbourhood's NovaScore rating

Score each area from 0 to 100 Pro

You have two or three neighbourhoods in mind and can't decide between them. With the NovaScore you give each area a rating from 0 to 100 and compare what conditions each one brings together with the same yardstick. That way you choose the location with clear criteria instead of by gut feeling.

Validate the area before signing

Before committing to a lease of several years, you study the neighbourhood on the map: how many people live around it, what their purchasing power is and, on the Pro plan, how many businesses like yours compete nearby. If the area is saturated or there isn't enough demand, you find out before signing and not after.

Start for free, no sales call

You don't need a consultancy budget or a scheduled sales call. You create your account for free and see the population and income of your first area right away, with official data. When you need the competition, the NovaScore or the report, you move to the Pro plan at your own pace.

The map

Choose your first location with data

Data from official and open sources, made simple so you can choose your first spot without being an expert.

Your score from 0 to 100 Pro

The NovaScore measures from 0 to 100 what conditions each area brings together for your first premises.

See the competition Pro

See who already sells the same thing nearby and whether the area is saturated before you sign the lease.

Compare your options Pro

Put two or three candidate spots side by side with the same yardstick and pick the best with data.

A report that convinces Pro

Take a clean PDF or Excel file, with sources cited, to the bank, the landlord or your business partner.

Frequently asked questions

Frequently asked questions about POINOVA for entrepreneurs and freelancers

How do I know if an area is a good place to open my business?
You pick the area on the map and see how many people live there and what they earn, from official data. On the Pro plan you also see how many businesses like yours are nearby and the NovaScore, which rates the area's conditions from 0 to 100. All before you sign the lease.
Do I need to know about maps or data?
No. POINOVA is built for business people, not technical experts: you pick or draw an area on the map and see its data straight away, with nothing to install and no one to talk to.
What can I do for free, and what needs the Pro plan?
Free, no card needed: map with basic demographic data, population by area, country view by areas, drawing areas (2 isochrones a day) and up to 3 saved areas. On the Pro plan: NovaScore and 60+ indicators, competitors and points of interest, PDF and Excel reports, guided studies and territories.
Where does the data come from?
In the markets we cover, population and income come from official statistics, and businesses from official registers where they exist, otherwise from open map sources. Every data point shows its source and date, and when a figure is an estimate, we say so.
Can I take the area study to the bank or use it in my business plan?
Yes. On the Pro plan you can download a PDF and Excel report on the area, with sources cited. Bear in mind that the NovaScore measures the area's conditions and does not predict whether your business will work. The last word is yours.

Get your first premises right

Check the population and income of your area for free before signing. No card, no need to talk to anyone.

Try for free
Included in the free plan: Map with basic demographic data · Population by area · Country view by areas · Draw areas (2 isochrones a day) · Up to 3 saved areas.
Not included (unlocks when you upgrade): NovaScore and 60+ indicators · Competitors and points of interest · PDF and Excel reports · Guided studies · Territories.
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