Official demographics, competitors on the map and a 0-100 NovaScore for every area, from €49 a month billed yearly. Here is how POINOVA compares with Smappen, including where Smappen is the better pick.
Checked on 16 September 2026 against each company’s public website.
Draw an area and read the location at a glance: who lives there, their income and the competition.You want official demographics, competitors on the map and a 0-100 NovaScore for every area you draw.
From €49 a month billed yearly€59 a month paying month to month
You need a market we don’t cover yet, you import your locations from HubSpot, or you want white-label reports on a mid-range plan.
From €89 a month billed yearlyEssential, with a basic population count
With every indicator and real competitors on the map, this is where each tool starts.
a month, billed yearly. Prices exclude VAT.
On POINOVA, the 60+ demographic indicators, competitors on the map and NovaScore come with the Pro plan: €49 a month billed yearly, or €59 paying month to month. On Smappen, the Essential plan (€89 a month billed yearly, €99 paying month to month) shows a basic population count and one business search, and enhanced demographics with unlimited business search start on Smappen Pro (€179 a month billed yearly, €199 paying month to month).
Most of what you need to pick a location, in one self-service tool you can use today.
From our Pro plan, 60+ demographic indicators, income and real competitors come built in. No data packs to buy, no datasets to hunt down.
Catchment areas, demographics, competition, your own imported points, PDF and Excel reports and a 0-100 NovaScore for every area.
Draw an area and read it instantly. No GIS skills, no training and no waiting weeks for a consultant’s report.
Sign up with no card, see every price on the website and start on your own. No demo and no quote to get going.
Chat and email support on every plan, the free one too, and step-by-step documentation whenever you would rather look it up yourself.
Both tools let you draw catchment areas by travel time or distance, read official demographics, see businesses on the map, import your locations, export reports and spot overlaps between your sites. Here is where they differ.
Draw an area by drive time, bike, walk or distance, read the people, income and real competition inside it, and score it with NovaScore. One screen, one tool, no stitching apps together.
Start freeThe head-to-head, with the plan each feature needs. Checked on 16 September 2026.
| POINOVA | Smappen | |
|---|---|---|
| Official census & income data on every map | YesNational statistics offices. Full indicators from Pro | YesPopulation count on Free and Essential. Enhanced demographics from Pro |
| Real competitor locations on the map | YesFrom Pro. Official and open sources | YesOne business search on Essential. Unlimited from Pro |
| Catchment areas: by drive time, bike or on foot | YesOr by distance | YesBy travel time, distance, postcode or freehand |
| Import your own points (Excel/CSV) | YesFrom Pro. Up to 100,000 on Enterprise | YesExcel or HubSpot. Up to 100,000 on Advanced |
| PDF and Excel reports | YesFrom Pro | YesWhite-label reports from Pro |
| Area score 0-100 | YesNovaScore, from Pro | PartlyNo ready-made score. Build your own metrics from Pro |
| Route optimization | YesAdvanced | NoNot on its pricing page |
| Territory splitting and balancing | YesFrom Pro | YesTerritory design. AI-assisted in beta from Pro |
| Lookalike zones | YesAdvanced | PartlySmappen AI in beta, from Pro |
| Automatic change alerts on a zone | YesWeekly summary from Pro. Threshold alerts on Advanced yearly | NoNot on its pricing page |
| Runs in the browser, whole team, no install | Yes | Yes |
| Public price, start with no card | Yes | YesFree plan, no card |
| Saved areas on the free plan | 3 | 10 |
| Human support on the free plan | YesChat and email | NoHuman chat from Essential |
| Overlap between your locations | YesFrom Pro, with the share of people reached that overlaps | YesEvery plan |
| Import from HubSpot | No | YesEvery plan |
| White-label reports | YesEnterprise | YesFrom Pro |
| Help moving your data | PartlyStep-by-step guide below | YesFree migration by their team |
Written by the POINOVA team. Smappen’s plans and features come from its public website, checked on 16 September 2026. We compare monthly prices with monthly prices and yearly with yearly, excluding VAT. If something here is wrong, write to contact@poinova.com and we will fix it.
All prices on the website, both paying month to month and paying for the year, excluding VAT. No quote, no demo to get going.
Extra user on POINOVA: €20/mo billed yearly, or €25/mo paying month to month.
Extra user on Smappen: €45/mo billed yearly, or €50/mo paying month to month.
Take the spreadsheet with your locations and import it into POINOVA (from the Pro plan), then draw your catchment areas again. Your numbers will not match Smappen’s exactly: the census year and the size of the statistical areas can differ, so the same area can give slightly different totals. If you get stuck, our chat and email support are there on every plan.
Official statistics and public sources. When a figure is an estimate, we say so. See it source by source on our data sources page.
See our data sourcesSmappen is the better pick if you need a market POINOVA does not cover yet (check our data sources), if you import your locations from HubSpot, if you want white-label reports for franchise candidates on a mid-range plan, or if you would rather have their team move your territories for you. Its free plan also keeps more areas than ours: 10 against 3.
you want official demographics, competitors on the map and a NovaScore for every area from €49 a month billed yearly, and you prefer to start on your own.
one of the cases above fits you better: a market we don’t cover yet, HubSpot, white-label reports on a mid-range plan or a migration done for you.
Draw your first area for free and see who lives there. No card.
Prices exclude VAT and were checked against each company’s public website on 16 September 2026. Results are indicative and depend on the area you analyse.
