The self-service way to analyze locations using official, up-to-date data. Compare POINOVA and Smappen to find the right fit for your market.
Draw an area and read the location at a glance: who lives there, the footfall and the competition.POINOVA includes official, up-to-date demographics and real competitor locations in every map, so you can start evaluating locations immediately. On comparable yearly plans, Smappen costs more than twice as much.
Most of what you need to pick a location, in one self-service tool you can use today.
60+ up-to-date demographic indicators, income and real competition come built in. No data packs to buy, no datasets to hunt down.
Catchment areas, demographics, competition, your own imported points, PDF and Excel exports and a 0-100 NovaScore for every area.
Draw an area and read it instantly. No GIS skills, no training and no waiting weeks for a consultant’s report.
Sign up with no card, see every price on the website and start on your own. No demo and no quote to get going.
Draw an area by drive time, bike or walk, read the people, income and real competition inside it, and score it with NovaScore. One screen, one tool, no stitching apps together.
Start freeThe scannable head-to-head. Every row is truthful and dated below the table.
| POINOVA | Smappen | |
|---|---|---|
| Official census & income data on every map | National statistics offices, included | Demographics included; richer datasets and some countries as paid packs |
| Real competitor locations on the map | Millions of businesses, official/open sources | POI search (~24M, US-heavy); some data as add-ons |
| Catchment areas: by drive time, bike or on foot | ||
| Import your own points (Excel/CSV) | up to ~10,000 pins | |
| PDF and Excel reports | ||
| Area score 0-100 | NovaScore | |
| Route optimization | ||
| Territory splitting and balancing | Limited | |
| Lookalike zones | ||
| Automatic change alerts on a zone | ||
| Runs in the browser, whole team, no install | ||
| Public price, start with no card | Free plan, card-free start |
All prices on the website, both paying month to month and paying for the year. No quote, no demo to get going.
Bring your locations with you. Export your points to Excel or CSV and import them into POINOVA, keep drawing catchment areas, and get official demographics and competition on the map right away. No re-learning, no starting over, no card to try it.
Every figure is sourced and dated. See exactly where each number comes from.
Sometimes, yes. It mainly depends on the country you’re analyzing. If POINOVA doesn’t yet cover the market you’re interested in, Smappen is a solid and well-established alternative. Before choosing a tool, check whether POINOVA has data coverage for your target country. If it does, POINOVA is built to help you make location decisions using official, up-to-date data at a lower price.
you want official census and income data already built in, real competitors on the map, and self-service at a public price, plus NovaScore, routes and territories, with no sales call.
you need a market POINOVA does not cover yet, or a US-centric POI search as your main use.
Draw an area, read who lives there and measure the competition. Free, no card.
Start freePrices and features verified against each company’s public website in July 2026. Results are indicative and depend on the area you analyse.
