The self-service way to decide where to open or grow, with official demographics already inside and a permanent free plan. Here is how it compares with Maptive, including where Maptive is the better pick.
Checked on 16 September 2026 against each company’s public website.
Draw an area and read the location at a glance: who lives there, their income and the competition.You want official demographics and competitors on the map for the markets we cover, with a permanent free plan to start.
From €49 a month billed yearly€59 a month paying month to month
Your work is centred on the US or Canada and you need census data in depth, or you only need a mapping tool for a few weeks.
From $110 a month paying month to monthOr $1,250 a year on its Pro plan
POINOVA has a permanent free plan. Maptive has a 10-day trial and no free plan.
POINOVA a month billed yearly, Maptive a year on its Pro plan.
Maptive is a powerful mapping tool built around US and Canadian census data. POINOVA brings official demographics and competitors on the map for the markets it covers, ready to read from our Pro plan at €49 a month billed yearly, with a permanent free plan to start instead of a 10-day trial.
Most of what you need to pick a location, in one self-service tool you can use today.
From our Pro plan, 60+ demographic indicators, income and real competitors come built in. No data packs to buy, no datasets to hunt down.
Catchment areas, demographics, competition, your own imported points, PDF and Excel reports and a 0-100 NovaScore for every area.
Draw an area and read it instantly. No GIS skills, no training and no waiting weeks for a consultant’s report.
Sign up with no card, see every price on the website and start on your own. No demo and no quote to get going.
Chat and email support on every plan, the free one too, and step-by-step documentation whenever you would rather look it up yourself.
Both tools let you draw drive-time areas, import your locations, see businesses on the map, optimize routes and split territories. Here is where they differ.
Draw an area by drive time, bike, walk or distance, read the people, income and real competition inside it, and score it with NovaScore. One screen, one tool, no stitching apps together.
Start freeThe head-to-head, with the plan each feature needs. Checked on 16 September 2026.
| POINOVA | Maptive | |
|---|---|---|
| Official census & income data on every map | YesNational statistics offices. Full indicators from Pro | YesUS and Canadian census. Its FAQ also mentions UK postcode statistics |
| Real competitor locations on the map | YesFrom Pro. Official and open sources | YesGoogle Places search from the map |
| Catchment areas: by drive time, bike or on foot | YesOr by distance | PartlyDrive-time areas and radius rings |
| Import your own points (Excel/CSV) | YesFrom Pro. Up to 100,000 on Enterprise | Yes |
| PDF and Excel reports | YesFrom Pro | PartlyExports and reports |
| Area score 0-100 | YesNovaScore, from Pro | No |
| Route optimization | YesAdvanced | Yes |
| Territory splitting and balancing | YesFrom Pro | Yes |
| Lookalike zones | YesAdvanced | No |
| Automatic change alerts on a zone | YesWeekly summary from Pro. Threshold alerts on Advanced yearly | No |
| Runs in the browser, whole team, no install | Yes | Yes |
| Public price, start with no card | Yes | YesPublic prices. 10-day trial, no card |
| Permanent free plan | Yes | No10-day trial |
| US census in depth | No | Yes50+ variables, down to block group |
Written by the POINOVA team. Maptive’s plans and features come from its public website, checked on 16 September 2026. We compare monthly prices with monthly prices and yearly with yearly, excluding VAT. If something here is wrong, write to contact@poinova.com and we will fix it.
All prices on the website, both paying month to month and paying for the year, excluding VAT. No quote, no demo to get going.
Extra user on POINOVA: €20/mo billed yearly, or €25/mo paying month to month.
Maptive also has an Enterprise plan with a custom price.
Import the spreadsheet with your locations into POINOVA (from the Pro plan), draw your catchment areas and add official demographics and real competition on the map. You can look around first on the permanent free plan, with no 10-day countdown.
Official statistics and public sources. When a figure is an estimate, we say so. See it source by source on our data sources page.
See our data sourcesMaptive is the better pick if your market is the US or Canada and you need census data in depth (more than 50 US census variables, down to block group), if you need a mapping tool for only a few weeks (its 45 Day Pass), or if highly rated support matters most to you (its reviews praise it).
you want official demographics for your own market already inside, real competitors on the map, and a permanent free plan to start.
your market is the US or Canada and you need census depth, or you only need a mapping tool for a few weeks.
Draw your first area for free and see who lives there. No card.
Prices exclude VAT and were checked against each company’s public website on 16 September 2026. Results are indicative and depend on the area you analyse.
