The self-service way to decide where to open or grow, with official data already inside and prices you can see. Here is how it compares with Geoblink, and with Gini, the AI assistant from the same company.
Checked on 16 September 2026 against each company’s public website.
Draw an area and read the location at a glance: who lives there, their income and the competition.You want to read official indicators on the map yourself, start today on your own and pay a public price.
From €49 a month billed yearly€59 a month paying month to month
You are a large brand that needs detailed footfall data and a dedicated team. Gini, from the same company, suits you if you prefer an AI assistant.
Price on requestGini Tiny, €249 a month billed yearly
POINOVA has a permanent free plan and every price on the website.
Gini a month billed yearly. Geoblink, price on request.
Geoblink, part of MyTraffic since 2024, is an enterprise platform with detailed footfall data; to learn more, MyTraffic asks you to contact them. MyTraffic also sells Gini, an AI assistant with public prices: its Tiny plan costs €249 a month billed yearly and includes 5 conversations a month, 1 user and 1 country. POINOVA works differently: sourced indicators you read on the map, every country we cover on every plan, a permanent free plan and paid plans from €49 a month billed yearly.
Most of what you need to pick a location, in one self-service tool you can use today.
From our Pro plan, 60+ demographic indicators, income and real competitors come built in. No data packs to buy, no datasets to hunt down.
Catchment areas, demographics, competition, your own imported points, PDF and Excel reports and a 0-100 NovaScore for every area.
Draw an area and read it instantly. No GIS skills, no training and no waiting weeks for a consultant’s report.
Sign up with no card, see every price on the website and start on your own. No demo and no quote to get going.
Chat and email support on every plan, the free one too, and step-by-step documentation whenever you would rather look it up yourself.
Both POINOVA and Geoblink help you analyse catchment areas, demographics and competitors to decide where to open or grow. Here is where they differ.
Draw an area by drive time, bike, walk or distance, read the people, income and real competition inside it, and score it with NovaScore. One screen, one tool, no stitching apps together.
Start freeThe head-to-head, with the plan each feature needs. Checked on 16 September 2026.
| POINOVA | Geoblink | |
|---|---|---|
| Official census & income data on every map | YesNational statistics offices. Full indicators from Pro | YesEnterprise datasets |
| Real competitor locations on the map | YesFrom Pro. Official and open sources | YesDetailed |
| Catchment areas: by drive time, bike or on foot | YesOr by distance | Yes |
| Import your own points (Excel/CSV) | YesFrom Pro. Up to 100,000 on Enterprise | Yes |
| PDF and Excel reports | YesFrom Pro | Yes |
| Area score 0-100 | YesNovaScore, from Pro | PartlyCustom models |
| Route optimization | YesAdvanced | Partly |
| Territory splitting and balancing | YesFrom Pro | Yes |
| Lookalike zones | YesAdvanced | Yes |
| Automatic change alerts on a zone | YesWeekly summary from Pro. Threshold alerts on Advanced yearly | Yes |
| Runs in the browser, whole team, no install | Yes | Yes |
| Public price, start with no card | Yes | PartlyGeoblink on request. Gini from €249 a month, with a 14-day trial |
| Detailed footfall data | PartlyEstimated, in some markets | Yes |
| Permanent free plan | Yes | NoGini offers a 14-day trial |
Written by the POINOVA team. Geoblink’s plans and features come from its public website, checked on 16 September 2026. We compare monthly prices with monthly prices and yearly with yearly, excluding VAT. If something here is wrong, write to contact@poinova.com and we will fix it.
All prices on the website, both paying month to month and paying for the year, excluding VAT. No quote, no demo to get going.
Extra user on POINOVA: €20/mo billed yearly, or €25/mo paying month to month.
No demo booking and no quote to see it. Sign up with no card, draw an area and see who lives there. The 60+ indicators and competitors on the map start on our Pro plan, with every price public on the site.
Official statistics and public sources. When a figure is an estimate, we say so. See it source by source on our data sources page.
See our data sourcesGeoblink is the better pick if you are a large brand that needs detailed footfall data, forecasting and a dedicated team. Gini may suit you if you would rather ask questions in plain language to an AI assistant. POINOVA is built for teams that want to read official indicators on the map themselves, start today and pay a public price.
you want to start today, self-service, at a clear public price, with official data and competition included.
you are a large brand that needs detailed footfall data, forecasting and a dedicated team, or you prefer an AI assistant like Gini.
Draw your first area for free and see who lives there. No card.
Prices exclude VAT and were checked against each company’s public website on 16 September 2026. Results are indicative and depend on the area you analyse.
