Pricing

Public pricing, no sales call needed

A poorly chosen opening costs thousands of euros; getting it right costs far less. Start free and upgrade when you need to.

You're seeing the annual prices.You're seeing the monthly prices.

Prices exclude VAT. Your country's rate is added at checkout.

Limited offer2 months freeValid until 31 December 2026
Free
To browse the map and get to know an area before deciding.
0 €
Free forever, no card
Try for free
No credit card
  • Map with basic demographic data
  • Residents and a few metrics per area
  • Country view by zones
  • All available countries
  • Draw zones · 2 isochrones per day
  • Up to 3 saved areas
  • Not included
  • No NovaScore and no 60+ indicators
  • No PDF/Excel reports or competitor analysis
Pro
For freelancers and a single location · competitors and studies.
49 €/month
€588/year · save €120
Get started
  • Everything in Free, plus:
  • NovaScore + 60+ demographic indicators
  • Unlimited saved areas
  • Competition and POIs · compare up to 4 areas, 6 on the annual plan
  • Upload your customers (up to 1,000 points)
  • Build and split your sales territories
  • Essential guided studies
  • 10 PDF/Excel reports per month
Already included in your annual planWith the annual plan you unlock
  • ✓Twice the reports: 20 per month instead of 10
  • ✓Twice the customers you can import: 2,000 points
  • ✓Zone monitoring + weekly summary
  • ✓Locked price: it never goes up
Enterprise
For teams · up to 4 seats and reports with your own branding.
199 €/month
€2,388/year · annual only
Get started
  • Everything in Advanced, plus:
  • Reports with your logo and colours (white-label)
  • 4 users (same domain)
More people on your team? Add extra seats for +€20/month each, on any paid plan.

What do I get for free, and when should I move to Pro?

No fine print: here is what each plan does so you know what to expect before signing up.

Free · €0To browse and get the picture
  • Interactive map with official data
  • Residents and a few metrics per area
  • Draw areas and save up to 3
  • No NovaScore and no 60+ indicators
  • No PDF/Excel reports or competitor data
Pro · from €59/monthWhen you are really about to decide
  • NovaScore and the 60+ demographic indicators
  • Competitor analysis and area comparison
  • PDF and Excel reports to take the study with you
  • Unlimited saved areas and your customers on the map
  • Essential guided studies

In short: the Free plan is for browsing the map; Pro is for drawing conclusions, downloading the report and deciding where to open.

Why POINOVA

Professional geomarketing, without the usual price or friction.

No surprise pricing

Public rates, no sales rep and no forced contracts. Start free and pay only when it pays off.

A fraction of the usual cost

What a consultancy charges for a single study, here it is a subscription any business can afford.

Official and public data

Cited in every report. When a figure is an estimate, we say so.

How much does the wrong location cost you?

Adjust the values and compare them with the cost of studying the area first.

Compare all plans

Comparing us with another tool? See our comparisons with Smappen, Maptive and Geoblink.

FeatureFreeProAdvancedEnterprise
Analysis
Residents per area✓✓✓✓
60+ demographic indicators✕✓✓✓
NovaScore per area✕✓✓✓
Competition analysis✕✓✓✓
Area comparison✕4 · 6 with annualNo limitNo limit
Essential guided studies✕✓✓✓
Usage limits
Saved areas3No limitNo limitNo limit
Isochrones / day210No limitNo limit
Reports (PDF·Excel) / month✕10 · 20 with annual20 · 40 with annualNo limit
Import your own data✕1,000 · 2,000 annual10,000 · 20,000 annual100,000
Advanced
Tracking + weekly summary✕Only with annualOnly with annual✓
Share map (read-only link)✕✓✓✓
Trends and monitoring✕✕Only with annual✓
Multi-location expansion✕✕✓✓
Heatmap of your locations✕✕✓✓
Merge or subtract areas✕✕✓✓
Reports with your brand✕✕✕✓
Team and coverage
Seats included111 · 2 with annual4
CoverageAll available countriesAll available countriesAll available countriesAll available countries
Support (chat + email)✓✓✓✓

Questions about the plan

The questions we hear most often from people getting started.

Do I need a card to start?

No. You create your Free plan with just your email, no card required. You can try the map and the basic metrics, and you only enter payment details if you decide to move to a Pro plan or higher.

Can I try it before paying?

Yes. With the Free plan you can try the map and the basic metrics, with no time limit and no card.

Where does the data come from?

From official public sources and open sources, cited in every report. When a figure is an estimate, we say so.

What if it's not for me?

You start free and with no card, so you can try the tool before paying anything. You can cancel whenever you want, with no commitment; we do not refund a period that has already started. Your rights as a consumer are set out in the legal notice.

Can I upgrade or downgrade mid-month?

Yes, both. Upgrading is instant (you pay the prorated difference) and downgrading will apply from the next cycle, without losing what you've already paid. No commitment and no penalty for switching.

Is the Free plan really free or is it a 14-day trial?

Genuinely free, with no expiry. 3 saved areas and the basic data for each area, all on screen. Designed so you can test whether POINOVA works for you before paying. If you need every indicator, more areas or want to download PDF reports, moving to Pro makes sense.

What if I only need to analyse one specific area?

With the Free plan you can analyse the area on screen and save up to 3 areas. If you only need one or two analyses a year (for example, checking an area before signing a lease), Free has you covered. We don't charge you for something you don't use.

Start free today, no card

Browse the map and get to know your first area in minutes. Move to Pro when you need the full report.

Try for free
No credit card · Free plan forever
Try for free
No credit card
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