Practical geomarketing guides: how to study an area, analyse the competition and choose where to open or grow your business. No jargon.
The core concept explained simply, with examples.
The step-by-step method for studying an area before you sign.
The ways to analyse areas today and which one fits you.
Draw a zone, choose how to split it and POINOVA divides it into balanced territories. With real examples.
An illustrative step-by-step case: catchment area, demographics, competition and the final decision.
The steps for studying an area before signing a lease: demographics, competition and spending power.
Consultancy, GIS software, single-country tools or POINOVA: what fits when you analyse areas across several European markets.
What options there are for analysing areas and how to choose the one that fits your budget.
What each one measures, why we use the estimated one, and when mobile-data footfall would really matter.
How to know how many people you reach in 5, 10 or 15 minutes and why it matters for your business.
Turn gut feel into an objective score: which criteria to weigh and how to rank your candidate locations.
Locate your competitors, measure how saturated the area is and find out whether there is room for you.
Why two of your own shops that are too close together eat each other's customers, and how to measure real incremental reach before you open.
How to prioritise locations and expand your network with an objective method instead of by eye.
Find out who lives in your area and tailor your offer, your advertising and your range to your real customer.
The steps for knowing whether there is room for your business before you invest.
Market, location, costs and revenue: can your business be profitable?
Where income data comes from and how to use it to set prices.
Footfall, customer, competition and accessibility: choose with data.
How many people you actually reach and where to focus your efforts.
What it does, what types there are and how to choose the one that fits you.
