Clothing, footwear and accessory stores: analyse the purchasing power and population profile of each area before choosing where to open.
In retail, location weighs heavily. This is what POINOVA helps you see before you decide.
Look at the income and profile of each neighbourhood and check whether it fits your positioning and prices.
Age, households and type of population around your store, to tailor your product range, window display and communication.
Locate similar stores in the area and find out whether it is saturated or there is still room for you.
With the income, population and competition data for each neighbourhood, you check whether the location fits your brand before you sign the lease.
Before signing a lease, you check the neighbourhood's average income on the map and compare it with your prices. If your brand is premium and the area has high purchasing power, it fits; if not, you keep looking for another street rather than risking the rent.
You look up the age, household size and type of population living around the location. With that profile you tailor your range, your window display and your messaging to the people who live near your store.
You check on the map how many stores similar to yours are already in the area. That way you see how much direct competition the street already has before you sign anything.
Look for the area that best fits your fashion store and size up the competition by retail type before signing the lease.
NovaScore gives you a clear 0 to 100 score that measures what conditions each area brings together for your fashion shop.
See how many shops there are by fashion type and check whether the street is already saturated before you decide.
See in colour where the metric you choose, such as income, is highest and where fashion stores cluster in each neighbourhood.
Put several candidate units side by side and judge them all by the same yardstick.
See the income and population of the area you're considering for free, and check whether it fits your brand. No card needed.
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