Clinics, gyms, hair salons, beauty centres or physiotherapy practices: check whether there is a critical mass of people for your service, measure the competition and decide where to open with data.
In a local business such as a clinic or a gym, what you can measure before you sign is how many people who match your profile live near the location.
Check how many people of the right profile live in your centre's area.
Locate centres similar to yours and find out whether the area is saturated or has room.
With isochrones you see how many people you reach in X minutes on foot or by car.
Before signing the lease, you check whether there is enough target population nearby, how many people you can reach and which neighbourhoods have little supply.
A physiotherapy clinic or a pharmacy looks for neighbourhoods with a high number of older residents per 1,000 inhabitants. With POINOVA's demographic dashboard you compare the target population of each area and open where there is real demand for your service.
You mark the location on the map and POINOVA's isochrones show you how many people you reach within 10 or 15 minutes on foot or by car. That way you confirm whether the real catchment covers enough patients before signing the lease.
You cross-reference the target population with the clinics and pharmacies already on the map to see where there is demand but little supply. You spot the underserved neighbourhoods and open where you will barely have any competition.
Check there is enough demand, measure your walking catchment and see which competitors are already nearby before you sign the lease.
The NovaScore measures from 0 to 100 what conditions each area brings together for your clinic, your gym or your salon.
See how many gyms, salons or clinics are nearby and whether the area is already saturated with your type of business.
See on a heatmap where your audience is concentrated and where the competition clusters.
Put several candidate sites side by side with the same yardstick and decide which one has a bigger audience and less competition.
Study your first area for free and confirm there is demand for your service. No card needed.
Try for free